By Denn Mokaya, Published on March 29, 2022
Photo credits Chris Lawton on Unsplash
The internet has changed the delivery of education completely. And this change has also affected the content being delivered as well. A few years ago, taking a course meant a series of applications, textbooks and years of learning. Now you can take a 24hr online, free course, gain a skill to improve your career and earn a certificate! This online education revolution has created infinite opportunities for learners and educators.
Create and organize rich content for your learners
Find Platform and tools a. Get an online school built to your specification b. List it on an online course marketplace c. Use platforms built specifically for e-learning to host your content e.g Inflowkit for shopify stores.
Market your course!
Zero to degree: The learner’s opportunity
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Today, you can take an online course to acquire a new skill, or increase your knowledge on a particular subject. You can then plan yourself to complete it without giving up your daily responsibilities, as was the case in the past.
You can still go to work, manage your business, spend time with your family while you attend an online school. At the end of it, you take tests and get a recognized certificate for attending the classes. You can now apply for the new job, improve your business or yourself; all as a result of online learning. It's like zero to degree in no time!
Zero to Online school: The educator’s opportunity
Things have really changed, which is good. Not only for potential learners, but also for potential educators to monetize their knowledge. One person can run an online school given valuable content. This post will show you how as an educator you can sell courses online and thus monetize expertise.
How to sell courses online
Photo by Lukasz Radziejewski on Unsplash
1. Create and organize rich content for your learners
It goes without saying that first you need the content. That is, valuable knowledge in a certain subject that you believe others need or will find worth paying for. Not random things, it must be valuable enough that someone will be willing to pay for. That means it must be a topic or subject that sells.
This could come from the wealth of experience in your career or from a skill gained or from your passion or talent. There’s no limit to where you can draw content for your next course from.
Many make the mistake of thinking that they need to come up with something new. Remember, it doesn’t have to be a unique subject. The value of knowledge isn’t pegged upon it’s uniqueness. It could be the style of delivery, the quality of content or it’s simplicity.
Whichever the case, you need to have something valuable to sell to potential learners. Then, plan and organize its delivery method and sequence. Will you use text & images? Will you use Videos and embedded PDFs? Will you use audio? And how will you use all this to educate? Ensure it's flow is systematic.
The more learners enjoy and gain from your content, the more popular it becomes. Put in the work & the rewards of selling valuable, well organized material will astonish you.
2. Find Platform and tools
Now that you have your online course designed & well planned out, the next step is hosting it. It's not very difficult to get a tool that will enable an educator to host their online courses. Some research on google will do the trick.
Here are a few important things to consider while choosing a platform to use:
Branding - Is it okay that your users be redirected from your website (if you have one) to another platform where your content lives? Or would you like your students to stay within your domain?
Learner monitoring - Are you looking to track the progress of your learners? And to interact with them throughout the course? Different platforms offer varied capabilities.
Revenue model - Will it be a one time purchase or do you seek a subscription model? The platform you choose should support your revenue model. iF you want a subscription model, what value will your students get week after week, or month after month to justify the subscription? This is important, because this is the primary way you benefit from the online course. Consider it carefully.
With that in mind, how do I get a platform to host and sell my courses online? Let's briefly highlight some existing options.
Choosing a platform to host and sell your courses
Photo by Lukasz Radziejewski on Unsplash
1. Get an online school built to your specification
If you’ve experienced the software development life cycle, you know that his route is quite tedious, time consuming and expensive. But if you have very unique requirements, enough time and resources, this might be the path for you. Contract a reputable software consultant (a developer or company) and you’ll be guided through.
2. List it on an online course marketplace
Did you know that just as marketplaces exist for products, and apps, there’s market places also for courses? You can be a merchant in any of these marketplaces and sell your knowledge there.
These marketplaces like Udemy enable course creators to host courses and sell them. The upside of such platforms is, they do not need any technical skills to get started. The downside is that they may not be customizable and that you won't have brand awareness. You’ll be lost among the many teachers on the platform.
3. Use platforms built specifically for e-learning to host your content
There are platforms that enable course creators to run branded online schools. Here, educators are able to create their own marketplace featuring their content exclusively. They also are able to customize their students' experience, giving them a more bespoke experience. One great example is inflowkit. It is designed to be used on a shopify storefront, giving you the capability to run an online school on your Shopify store.
It has many useful features that enable creatives to host, sell their courses and to manage their students. It is very easy and intuitive to create courses with the block editor. Its rich feature set allows you to add video, audio, images and download to each lesson as desired.
Inflowkit has a well designed dashboard that enables the students to access courses purchased, view new available courses and manage their subscriptions. A dashboard also exists for the course creator to track each student’s progress & manage subscriptions.
With all this in place you can run your online course for as long as your content is relevant and up to date with changing times. After initial work of creating content, choosing and hosting the course, the hard work will be marketing, to reach your target audience.
With this, as an educator, you can earn passive income from your knowledge for a long long time.